the north face

Luberon, France

March 2025

For this content production for The North Face, I worked closely with photographer and Executive Producer Milo Zanecchia from pre-production through to the shoot.

We explored several possible locations—including the Canary Islands—before choosing the Luberon. My work included production research and logistics, coordinating the people involved and working directly with HOURRA Models in Marseille to organise the children’s participation in the shoot.

Then came the days on location: changing plans, solving problems and making sure everything worked while the production kept moving.

This is the part of the job I love.

Productions are never just about logistics; they’re about people. The openness, generosity and collaborative spirit of everyone involved transformed demanding workdays into an experience I’ll always remember.

"Talent wins games, but teamwork and intelligence win championships."

— Michael Jordan

The Team Behind the Story

Client
The North Face

Photography & Executive Production
Milo Zanecchia

Production Agency
Unforgettable Studio

Production
Marta Negri – Production Coordinator
Niccolò Perletti – Production Assistant / Runner

Client Team
Chiara Cogorno – Producer & Casting Director
Ioana Dumitriu – eCommerce Merchandiser

Styling
Lara De Pretto

Hair & Make-up
Giuditta Bedetti

Talents
Aurora Realini
Francesca Cassi
Leonardo Plebani

Kids Talents
Alissa
Angelina
Anton
Victor

Next
Next

Sease