the north face
Luberon, France
March 2025
For this content production for The North Face, I worked closely with photographer and Executive Producer Milo Zanecchia from pre-production through to the shoot.
We explored several possible locations—including the Canary Islands—before choosing the Luberon. My work included production research and logistics, coordinating the people involved and working directly with HOURRA Models in Marseille to organise the children’s participation in the shoot.
Then came the days on location: changing plans, solving problems and making sure everything worked while the production kept moving.
This is the part of the job I love.
Productions are never just about logistics; they’re about people. The openness, generosity and collaborative spirit of everyone involved transformed demanding workdays into an experience I’ll always remember.
"Talent wins games, but teamwork and intelligence win championships."
— Michael Jordan
The Team Behind the Story
Client
The North Face
Photography & Executive Production
Milo Zanecchia
Production Agency
Unforgettable Studio
Production
Marta Negri – Production Coordinator
Niccolò Perletti – Production Assistant / Runner
Client Team
Chiara Cogorno – Producer & Casting Director
Ioana Dumitriu – eCommerce Merchandiser
Styling
Lara De Pretto
Hair & Make-up
Giuditta Bedetti
Talents
Aurora Realini
Francesca Cassi
Leonardo Plebani
Kids Talents
Alissa
Angelina
Anton
Victor